Database & Mailing List Hygiene

Good list hygiene is critical to the success of your direct marketing business. By keeping your customer information as accurate and up-to-date as possible, you'll reduce your marketing costs while actually increasing your revenue return. It's a win-win situation! Regular data cleansing can help you realize all of your company's marketing potential.

What You Need to Know...

We offer a wide range of data hygiene tools designed to increase the effectiveness of your marketing efforts.

Address standardization, address correction and validation can helpful to improve deliverability and to meet LACS and DPV CASS requirements for USPS presort discounts.

Merge/Purge is used to detect and remove duplicate records within your mailing list before your mailing is sent out

Employ NCOA data to identify and update those on your list who have recently moved as identified by National Change of Address service from the United States Postal Service (USPS)

In most cases, all of these services should be incorporated regularly into your data hygiene regimen. Each service plays a specific role in assuring that your list is as accurate and deliverable as possible. If you are not familiar with some of these services, or are unsure on how they would be incorporated into your specific list processing jobs, we will help guide you in the right direction.