Jason A. Smith

Graphics and production management professional with 11+ years creative experience. Committed to providing practical, results-oriented solutions, leadership and support in print and online media by blending an analytical approach with a desire for innovation.

Experience

Graphics & Production Department Manager
Marketshare Group, Inc., July 2010 - Present
Production department lead responsible for project coordination with an off-site press and on-site sales staff. Continued creative graphic design responsibilities and expanded in-house department capabilities while contributing to a number of innovative projects resulting in positive results for the company and its advertisers (see below).

Senior Graphic Designer
Marketshare Group, Inc., December 2007 - July 2010
Expanded role as primary graphic designer by taking on new responsibilities in web design, proofing and production leading to increased efficiencies company-wide.

Graphic Artist
Marketshare Group, Inc., May 2005 - December 2007
Provided graphic design services to a sales force of over 20 people while being a lead ad design contributor to over 30 publications with circulations totaling over 15 million annually.

Marketshare Group, Inc. is a national direct marketing and advertising company specializing in offering innovative products and services designed to support and enhance advertisers' profitability via direct mail, digital marketing and list services.

Projects

Print Media & Advertising Design
Created and directed thousands of print media advertisements for clients from concept to completion using a methodology proven to drive response, results and conversions.

Web & Email Design
Lead contributor in design, coding and maintenance for three websites and numerous email programs while working closely with IT staff on back-end database integration.

Online Prospecting Tools
Created responsive online prospecting pages enabling sales staff to tailor information to match client-specific needs on the fly.

Custom Advertiser Landing Pages
Lead creation of mobile-optimized landing pages that bridge the gap between print and online media and allowed advertisers to build and enhance their databases.

Enhanced Prepress and Postal Capabilities
Modified and enhanced capabilities for validating and correcting client-provided artwork transforming the department into a true full-service unit.

Art Training Program & Materials
Developed an extensive art training manual for new hires and executed learning sessions to empower sales staff.

Expertise

Layout Design & Technical Skills

Concept Development & Marketing

Proofreading & Copy Editing

HTML & CSS

Print Production Coordination

Collateral Materials

Management & Training

Education

University of Missouri - Kansas City — Bachelor of Arts
Studio Art - Graphic Design & Photography, August 2002 - December 2004

University of Central Missouri
Graphic Arts Technology, August 2001 - May 2002

Johnson County Community College
Undergraduate Coursework, August 2000 - May 2001

A fusion between pure creativity and a pragmatic results-driven approach is something that I believe deserves more focus in today's business environment. Innovation is only one piece of the puzzle. Finding the balance between creativity and practical execution is a key element of successful visual communication. -- Jason A. Smith
  • image01 Print Media
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    Print Media Direct Mail

    Response-oriented direct mail piece tailored to client's specifications.

  • image02 Packaging
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    PackagingCover Art

    Cover art of paper poly wrap packaging for cooperative direct mail card pack.

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  • image03 Web Design
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    Web Design

    Responsive website introduced to upgrade previous web presence while maintaining brand integrity.

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  • image04 Email Design
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    Email DesignHTML

    Email campaign designed to mirror the client's existing web presence.

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  • image05 Print Media
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    Print Media Direct Mail

    Response-oriented direct mail piece tailored to client's specifications.

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  • image06 Media Kits
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    Media KitsPromotional Materials

    Promotional pieces in both print and online media.

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  • image07 Print Media
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    Print MediaSpace Ad

    Space ad for services used in local publication.

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  • image08 Print Media
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    Print Media Direct Mail

    Response-oriented direct mail piece tailored to client's specifications.

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  • image09 Web Design
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    Web DesignCustom Landing Pages

    Mobile-friendly responsive design that serves as a customized landing page for clients looking for an easy way to integrate their print and online media.

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  • image10 Email Design
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    Email DesignHTML

    Email campaign designed to mirror the client's existing web presence.

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  • image11 Print Media
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    Print Media Direct Mail

    Response-oriented direct mail piece tailored to client's specifications.

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  • image12 Print Media
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    Print Media Direct Mail

    Response-oriented direct mail piece tailored to client's specifications.

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  • image13 Promotional Flyers
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    Promotional Flyers

    Flyers promoting individual properties for real estate marketing purposes.

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  • image14 Packaging
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    PackagingCover Art

    Cover art of paper poly wrap packaging for cooperative direct mail card pack.

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  • image15 Print Media
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    Print Media Direct Mail

    Response-oriented direct mail piece tailored to client's specifications.

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Connect

Please contact me to see if we can work together on your next creative project or for more information to determine if my skillset is a fit for your needs.

Thank You!

I will contact you as soon as possible with more information.

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Image Map Production Web Design Print Media Photography Management